This blog highlights conservation issues we feel are important to fly fishers and others who love outdoor sports, and we cover the latest and most pressing environmental issues affecting wildlife habitat and resource conservation. Orvis believes that, if we are to benefit from the use of our natural resources and environment, we must be willing to act to preserve them. Therefore, the company commits 5% of pre-tax profits to protecting nature.

Wildlife Conservation Society: #BeardsForBison Campaign

Written by: Daryl Kenny


November 1st is National Bison Day
Photo by Wildlife Conservation Society

Join our growing movement!

Our friends at the Wildlife Conservation Society have come up with a great way to celebrate one of the most iconic of American species: the bison. In their own words:

“National Bison Day is Saturday, November 1….


Black Warrior Riverkeeper: Protecting Local Waters

Written by: Daryl Kenny

Surrounded by Orvis colleagues, Birmingham Manager Mary Ellen McGlothlin presents a check to
Black Warrior Riverkeeper Executive Director Charles Scribner.
Photo by Orvis

Orvis Birmingham Helps Black Warrior Riverkeeper Protect Local Waters

On behalf of its Birmingham Retail Store, The Orvis Company, Inc. has made a $2,500 grant to the Black Warrior Riverkeeper. The grant supports the non-profit organization’s mission to protect and restore Alabama’s Black Warrior River and its tributaries….


Happy 10th Birthday to the Eastern Brook Trout Joint Venture. Check Out Their Accomplishments!

Written by: Phil Monahan

Formed in 2004 and fully funded by the National Fish Habitat Action Plan in 2006, the Eastern Brook Trout Joint Venture (EBTJV) comprises public and private entities from Trout Unlimited to 17 state fish-and-wildlife agencies to renowned universities, which have joined together to halt the decline of brook trout and to restore. . .