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Around the world, tiger numbers are at an all-time low—dropping from 100,000 to as few as 3,200 over the last century. Demand for tiger parts in some Asian countries is resulting in poaching and trade that will empty forests of the last wild tigers.
The World Wildlife Fund—with whom Orvis has worked on tiger conservation in 2008—has launched a “Text for Tigers” campaign to raise money to protect these majestic creatures. Watch the video below to see how it works. Donations will help WWF to protect and connect tiger habitats on a massive scale, support and increase antipoaching efforts, and clamp down on tiger trade.
Click here to learn how you can help.