A bold advertising campaign by Pets’ Broward is raising eyebrowsand, hopefully, awarenessin Florida. Motorists are shocked to see a giant billboard that reads “killthisdog.com” and shows a beautiful puppy. When you go to the site, you are confronted with the choice below. Clicking the links takes you to more information about how many dogs are euthanized and what you can do to help save them.
It’s an in-your-face message, for sure. What do you think?