This is an incredibly powerful video from an Australian nonprofit called Oscar’s Law that begins in the cheery, antiseptic world of a pet shop, full of smiling faces and seemingly happy puppies. But then we get a look at the world behind this facade, the horrifying puppy-mill industry. (Apparently, in Australia they are called “puppy farms.”) The fear and despair in the faces of the dogs shown here are heartbreaking.
But the best part of the video is its simple message. There is something everyone can do to help stop this cruel industry: don’t buy a dog in a pet store. It’s a message that should appear in every media outlet, as a way to reach the unwitting population of pet buyers.