Most promotional videos are pretty much the same, showing guys catching fish over a heart-thumping soundtrack. There’s plenty of that in the short film Bay Street Outfitters put together about fishing for redfish off Beaufort, South Carolina, but they decided to go the extra mile by creating a fun narrative plot. It makes it easy to imagine yourself in the role of an angler checking into his hotel the night before his big trip, dreaming of the next day. I hope more lodges and outfitters try this narrative method. It would eliminate a lot of the “same old, same old” feeling you get from watching these kinds of videos.