Fly Fishing Vibes with Hooké in Patagonia from HOOKÉ on Vimeo.
We don’t often post half-hour-long videos in the middle of the workday, but this one from Hooké is too good not to share. (Sorry if this gets anyone in trouble with the boss.) Those who can’t spare the time now should check this out after COB.
So, yeah, this is pretty much a commercial for a lodge in Chile, but it’s also so much better than your run-of-the-mill fly-fishing television show. One wonders why the standard format of talking heads and cheesy fake conversation has persisted for so long.
The guys from Hooké, based in Quebec, and their partners at Fokus Outdoor Media, have been producing killer videos for a couple of years now. They really seem to love what they are doing, both in front of and behind the camera.
 |