Cherry Street Brewing Company has partnered with Orvis to craft a special beer called “Helen Yeah”—the official beer of a cleaner Chattahoochee River—which supports conservation efforts in the North Georgia Mountains. This collaboration not only highlights the importance of protecting our natural resources, but also demonstrates how businesses can join forces for a greater cause.
Located in Cumming, Georgia, Cherry Street Brewing Company is renowned for its innovative and award-winning brews. By teaming up with Orvis, a company dedicated to promoting responsible outdoor recreation and environmental stewardship, the goal is to make a positive impact on North Georgia’s picturesque waterways.
Helen Yeah is a laidback golden ale that pays homage to the charming Bavarian-themed town of Helen, Georgia, situated along the banks of the Chattahoochee River. Fifteen percent of the proceeds from each sale will go toward Chattahoochee Riverkeeper’s cleanup and water-quality monitoring programs in the headwaters of the Chattahoochee. This partnership strives to protect the area’s trout waters.
In addition to the fundraising aspect, this collaboration brings awareness to the importance of preserving our natural resources for future generations. The North Georgia Mountains are home to a diverse ecosystem, with numerous recreational opportunities such as fishing, hiking, and camping. By supporting Chattahoochee Riverkeeper’s efforts, Cherry Street Brewing Company and Orvis Fly Fishing are helping to ensure that our trout waters are safe and clean for future generations.
So, the next time you find yourself in North Georgia, be sure to stop by Cherry Street Brewing Company, raise a glass of Helen Yeah, and toast to the conservation of our beautiful surroundings. Cheers to making a difference, one sip at a time!