Orvis Full-Page Ad in The Miami Herald Urges Lawmakers to Build Everglades Reservoir NOW

Readers of Florida’s largest newspaper opened the front section of the Sunday edition to find a full-page ad featuring a powerful message from Orvis CEO Perk Perkins and Vice Chairman Dave Perkins, urging lawmakers to make good on their pledge to ensure that the Everglades Area Reservoir is built quickly:

At this moment, when the problem is at its worst, resolution is in sight,” the letter says. “You have the mandate to lead and the people of Florida are looking to you for leadership. Please act now to ensure the immediate restoration of the Everglades as the perpetual symbol of Florida’s incomparable natural beauty.


Click the image to read the full ad from the Miami Herald

Orvis has been working in close partnership with the Everglades Foundation to achieve a long-term solution to the diversion of freshwater overflows from Lake Okeechobee. These overflows have led to massive toxic algae blooms in the St. Lucie and Caloosahatchee estuaries, and devastating drought in the Everglades. Building a storage reservoir in the Everglades Agricultural Area would help redistribute Lake Okeechobee overflows south, stopping the algae blooms and restoring the natural flow of clean freshwater into the Everglades, thereby healing and preserving the ailing ecosystem.

Here’s what you can do to help:

1.Visit the Orvis Commitment Everglades page to learn how Orvis will match your donation to help fund the important work of the Everglades Foundation.

2.Visit the Everglades Foundation to learn how you can get involved on the ground.

3.Sign the #NowOrNeverglades Declaration

4. Watch the video below to learn more about the issues involved.

8 thoughts on “Orvis Full-Page Ad in The Miami Herald Urges Lawmakers to Build Everglades Reservoir NOW”

  1. Thank you Orvis. Maybe this will encourage some other major names in the industry to step up front and center rather than lurking around the periphery.

  2. Appreciate your corporate commitment to the restoration of the Everglades. Who would have thought that it would get to this point, and yet politics and money continue to influence the decisions to fix this crisis! Corporate leadership and public outcry must continue to put pressure on those who duty it is to do what’s right for the state. Drain the board, save the swamp.

  3. Thank you Orvis. Thank you voters of Florida, who voted in a Leader instead of an empty suit Senator. Now with the interest of Florida residents backing the obvious, a clean and restored Everglades, we can get behind the effort never to let the government do this “stupid” catastrophe to our land again.

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