Readers of Florida’s largest newspaper opened the front section of the Sunday edition to find a full-page ad featuring a powerful message from Orvis CEO Perk Perkins and Vice Chairman Dave Perkins, urging lawmakers to make good on their pledge to ensure that the Everglades Area Reservoir is built quickly:
“At this moment, when the problem is at its worst, resolution is in sight,” the letter says. “You have the mandate to lead and the people of Florida are looking to you for leadership. Please act now to ensure the immediate restoration of the Everglades as the perpetual symbol of Florida’s incomparable natural beauty.”
Click the image to read the full ad from the Miami Herald
Orvis has been working in close partnership with the Everglades Foundation to achieve a long-term solution to the diversion of freshwater overflows from Lake Okeechobee. These overflows have led to massive toxic algae blooms in the St. Lucie and Caloosahatchee estuaries, and devastating drought in the Everglades. Building a storage reservoir in the Everglades Agricultural Area would help redistribute Lake Okeechobee overflows south, stopping the algae blooms and restoring the natural flow of clean freshwater into the Everglades, thereby healing and preserving the ailing ecosystem.
Here’s what you can do to help:
1.Visit the Orvis Commitment Everglades page to learn how Orvis will match your donation to help fund the important work of the Everglades Foundation.
2.Visit the Everglades Foundation to learn how you can get involved on the ground.
3.Sign the #NowOrNeverglades Declaration
4. Watch the video below to learn more about the issues involved.