Orvis & TCO Fly Shop Launch Innovative Partnership in PA


The Haverford, Pennsylvania, store opened last November.

Tomorrow is the grand opening of an exciting new fly shop concept in southeastern Pennsylvania, as Orvis and TCO Fly Shop combine to bring anglers the best of both companies. Known as one of the finest fly shops in North America, TCO has relocated its Bryn Mawr operation to the fly-fishing section inside Orvis Haverford. Customers will benefit from TCO’s extensive local knowledge, and of course, Orvis brings leading-edge product development, expertise in destination fishing, and killer technical gear and apparel. Customers visiting the new store will have an opportunity to see firsthand the best the industry has to offer: a large selection of Orvis fishing tackle–such as the award-winning Helios 3 rods, cutting-edge Mirage reels, and Ultralight wading gear–plus all the other brands that TCO carries in their vast inventory,


The new Orvis/TCO shop will benefit from the best local knowledge of fly-fishing opportunities.

TCO has been an iconic presence in the fly-fishing world for almost 30 years, starting with the original shop in Reading, Pennsylvania, and they will manage this new operation with the same great staff and product assortment Bryn Mawr customers relied on, but with nearly three times the square footage. This new store will provide unparalleled customer service and an extensive assortment of fly-fishing and outdoor lifestyle gear.

“We couldn’t be more excited about this partnership with Orvis,” said Tony Gehman, president of TCO. “I have always been passionate about the ‘store within a store’ concept in other retail spaces, and being able to bring this to the fly fishing world in partnership with a premier brand such as Orvis is a dream come true.”


The new Orvis/TCO shop will feature Orvis gear and much more.

Joe Carpenter, Orvis’ Vice President of Retail, agrees: “The future success of brick-and-mortar stores is dependent upon developing new ways to engage with customers. This collaboration with a leading independent fly shop like TCO is one of those ways. We both have a lot of expertise in delivering first-rate customer experiences through travel, schools, guiding services and everyday events, and we look forward to sharing that with our customers.”

If you’re within striking distance of Haverford, visit the new shop at 525 West Lancaster Avenue or 484-383-0756.

3 thoughts on “Orvis & TCO Fly Shop Launch Innovative Partnership in PA”

  1. Great concept !!
    I applaud the new marriage between TCO & Orvis
    Orvis could have gone the way of Walmart &
    crushed TCO. Instead they took the smart play &
    embraced service, supply & knowledge for the fly fishing
    community
    Great move !!
    Orvis, you have earned my utmost respect & business
    Thank you
    David

  2. I’ve known Tony since he opened his first shop outside of Reading. He has always been ahead of the curve in customer service and innovation in retailing. Great move for both TCO and Orvis who seems to truly value its retail partners. I can’t wait to visit this new venue.

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