Throughout the month of July, Orvis has joined forces with Atlanta’s SweetWater Brewing Company, Chattahoochee Riverkeeper, and River Through Atlanta guide service to promote the “Quality Hooch” campaign. All the money raised during the month will help fund a revolutionary water monitoring system to allow Chattahoochee Riverkeeper to continue and expand its work in protecting the Chattahoochee River.
One part of the campaign is the Quality Catch and Sweet Release Fishing Tournament, which has been awarding weekly prizes for the largest fish, measured by length. The biggest trout of all will win the grand prize, a custom SweetWater/Quality Hooch logo Orvis H2 rod.
The current leader is Ryan Johnson, who landed this 30-inch beast last week, while throwing a streamer designed by tier Pat Cohen.