Simon Perkins Becomes Third Generation to lead Orvis

We are pleased to announce that Simon Perkins has been named the new president of the Orvis Company, representing the third generation of the Perkins family to lead Orvis. The son of Leigh “Perk” Perkins, former Orvis CEO, and grandson of Leigh H. Perkins, who purchased The Orvis Company in 1965, Simon was raised in a culture that placed a high value on exploring the adventure and wonder in nature and environmental stewardship.

Simon Perkins releases a permit near Punta Gorda, Belize, while fishing with legendary guide Scully Garbutt.

“This company has meant so much to me throughout my life as I’ve watched it grow into the brand it is today. Orvis has gone from a catalog mail-order company to a globally recognized fishing, wingshooting, and lifestyle apparel brand that is deeply invested in education and conservation,” says Perkins. “Orvis has the ability to make this world a better place, to inspire others to get outside, explore and connect with the outdoor wonders of the world. I look forward to working with our incredible team and partners to continue providing best in class products and service to our customers, and guiding the company and our community into the future.”

Simon relaxes with a friend during a sharptail-grouse hunt in Montana.

Before joining Orvis, Simon spent 11 years as a fly-fishing and wingshooting guide in Montana. During this time, he also hones his skills as a filmmaker, and he burst on the scene in 2012 with “Sipping Dry,” a film about the incredible–and humbling–dry-fly fishery on the Missouri River. Since then, Simon’s films have garnered hundreds of thousands of views and have been accepted into some of North America;s most prestigious festivals. Check out his vimeo channel.

Simon came to work at the Orvis Home Office in January 2012, serving as the e-commerce merchant for fly fishing and hunting. He has since filled leadership roles across the merchandising, adventures and brand marketing teams, serving as vice president of brand marketing prior to his appointment as Chief Operating Officer in 2018. In his time at Orvis, Simon has championed projects aimed at diversifying the sport of fly fishing, such as the 50/50 on the Water initiative and the Breaking Barriers Award, which honors individuals who have gone above and beyond to bring new blood into the sport by breaking down barriers and introducing new audiences to the sport of fly fishing. Perkins also serves on the board of Trout Unlimited Headwaters, and has been a driver of Orvis’s involvement in advocacy for conservation projects in locations such as Bristol Bay, Alaska, and Florida’s Everglades.

4 thoughts on “Simon Perkins Becomes Third Generation to lead Orvis”

  1. Congratulations to the entire Perkins family. I’ve been a loyal customer for years because of the quality of the product line and the world class customer service.

  2. Congratulations Simon, Great to know Orvis will be in good hands for the future. Orvis has always had great products and the best customer service. Best of luck.

  3. I hope this gets to Simon Perkins
    Hi I am captain Lance Glaser, I guide for Breckenridge Outfitters in Breckenridge CO.
    I have been in the business my whole life. From a Big Game boat Captain to Bass Pro, to fly Guide.
    I think ti Helos 3 is by far the best casting rod I have ever used!! I only use them to guide my clients. Have sold a lot of rods that way!!
    I had a client break the tip of a Helos 3 5 weight. Call Orvis and was told I could not get another tip till September. That is not very good news!! I need this rod to guide! I have three 5 wights and I use them all every day. I am hoping this comment will get to Simon Perkins. Please see what can be done to get me a tip soon.
    Thank You
    Captain Lance Glaser

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