Fly fishing has entered the public consciousness in many ways in recent years, especially in advertisements. Here’s a new television ad for a Canadian lottery game called Lotto 6/49. It shows a bunch of guys enjoying the good life on the river after they hit the jackpot. There’s just one problem: an egregious error in the depiction of fly fishing itself.
Can you spot the mistake?

He’s spinning the reel backwards
Yes, it’s a right handed reel put on the left side.
Is it the reel put on backwards…or the rod backwards? Obviously its a right hand retrieve reel being used by a left handed retriever 🙂
I agree with Tom, he is Reeling the line in backwards on the Fly Reel!!!
wrong audio!
Yeah… that is a completely incorrect and downright impractical way to reel in line. Why do they never consult technical advisers before they just buy a bunch of gear and go film a commercial? I would also add that the wicker creel is a rare thing to see on a modern fly fisher.
He has a creel! Catch and release always!
Wait?…… I can’t eat a fish that I catch?
Yep, he’s got his reel on backwards.
He appears to be reeling it the correct way – for the set up. What seems to be the problem or error is that the line is backward on the spool.
Socks are on the wrong feet also.
Hahahaha! Best comment yet.
They should be facing downstream, although the reel is problematic, as well.
Index finger holding the line and pulling line off the spool. Oh a Creel that is where you store your lunch right Dad?
It’s Canada … don’t the toilets flush backwards there? Maybe fly reels do too 😉
Agree with the backward reeling. A bit of reaching on the forward cast also.
Not sure I’ve even seen five fly fishers so close to each other while the rest of the river is empty, either.
His waders are on inside out.
The non-fly-fisher would likely not notice the backwards reel, but what I find even more hilarious is the eight dudes in a 10 yard stretch of water.
Hei! Less of the creel knocking guys. Had one for over a decade now & still ruddy useful.
Actually, for the way the line is set up he is reeling it in correctly. The problem is that the reel is lined incorrectly. it is backwards on the reel. Instead of the line feeding into the reel from the bottom it is spooled so that the line is feeding to the top of the reel. HAHA… Awesome!
On a side note… There sure are a LOT of dudes in a small area! 5 guys in that small area (one that can’t even spool is reel correctly) is asking for trouble! 😉
His reel is on backwards
I Sure Feel Better About My Film for the “Friday Night Fly Fishing Film Festival…
Ummm… They’re Canadian?
Throw a net over the lot of them………………….
We’ve seen this on the blog before — more than a year ago I think. That guy won the lottery but didn’t hire a guide smart enough to rig his reel correctly.
Betting none have a fishing license either!
Reeling backwards
They’re fishing WAY too close to each other.
Reminds me of a commercial I saw a few years ago about grandpa taking his little grandson fishing in the local creek for sunfish…using 10 wt switch rods! Must have been some big bluegills.
man those old wicker creels are awesome
Nerds. He’s obviously catching fish, so everything must be just fine.
No glasses
When I first saw this commercial over a month ago I was laughing and my wife was like “what’s so funny?”. I explained everything that was wrong with the commercial. She still didn’t understand why it was funny to me. Guess only us fly fishermen care about proper setup, technique, etc., and find it funny when we see mainstream media trying to use Fly fishing for commercialism. Too funny.
Ya, the guy went and spent a portion of his winnings on fly gear for the first time, (being a lottery winner must take some of the sting out of it), and bought the wrong reel. My question is, wheres the helicopter and Hatch Reel Calendar Girls?
It thought it was strange that a few of the guys aren’t wearing vests. Unless those with the the vests/gear are guides? It also strikes me as odd that he palms the reel. We’ve seen the fish and it appears to be maybe 10 inches at most so it probably could be reeled right in without much fighting. Also, the palming doesn’t appear to apply drag so much as actually stop the reel completely. That could definitely break the fish off if it swam into swift current.
Who really cares. Why doesn’t Orivs send out a video about the warranty that they don’t honor, or stop sending another set of duplicate catalogs to my wife and I every other day.
Sometimes simple is stupid.