When you’re trying to rally folks to a cause, part of the problem is cutting through all the media clutter every one of us is exposed to every day. So the folks at Waist Deep Media took a unique approach to promoting the Wild Steelhead Coalition. It all starts with the premise that steelhead are getting rarer, and we don’t want them to get as hard to find as one of the Pacific Northwest’s most famous denizens.

This video is so fake… everybody knows squatches drink Yeti Imperial Stout.