2025 marks the 40th year that the Orvis Company will recognize excellence in sporting experiences through its Endorsed Lodges, Outfitters, and Guides (ELOG) program. The winners of this year’s coveted “Of the Year” Awards will be announced virtually via blog and social posts on March 26th. Here are this year’s nominees . . .
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So Long, and Thanks for All the Fish
On Wednesday, September 15, 2010, we turned on the lights and unlocked the doors to the Orvis News blogsite. I’d actually begun working on the project—along with fellow associates James Hathway and Eric Rickstad—six months earlier, and we’d spent . . .
Read MoreMeet the Winners of the 2024 Orvis-Endorsed Awards!
Each year, for thirty-eight years, the Orvis Company has recognized excellence in sporting experiences through its Endorsed Lodges, Outfitters, and Guides Program (ELOG). Awards are based on a number of criteria, the most important of which is . . .
Read MoreThe Orvis Giant Fly Sale: 20% Off Everything!
It’s that time of year, when we get the chance to post one of our favorite classic Tom Rosenbauer videos! Those of us in the North can sense that a new fishing season is fast approaching, and you can see from the video just how excited Tom gets when he . . .
Read MoreIntroducing the New Helios, the Most Accurate Fly Rod Ever Made
Today, we are excited to launch the next generation of Helios rods. The new Helios is not only four times more accurate than its ground-breaking predecessor, the Helios 3, but it is 25 percent stronger and 10 percent lighter in hand, as well. The result is . . .
Read MoreHere’s Your 2024 Consumer Fly-Fishing Show Schedule!
One of the best ways to overcome cabin fever during the long winter months is to attend a fly-fishing consumer show . . . or perhaps several of them. This year, show season kicks off on January 5, and then . . .
Read MoreHonoring and Supporting Those Who Have Served
Today, we observe Veterans Day as a way to show our gratitude to those who have served our nation as members of the Armed Forces. Orvis is proud to partner with Project Healing Waters Fly Fishing through fundraising and events at stores across . . .
Read MoreVideo: Over, Under, Gone: The Killer in Our Rivers
As anglers, we spend a lot of time on rivers, whether we’re wading or in some sort of watercraft. And the more we engage in these activities, the more confident we become that we know . . .
Read MoreA Beer that Pairs Well with Conservation
Cherry Street Brewing Company has partnered with Orvis to craft a special beer called “Helen Yeah”—the official beer of a cleaner Chattahoochee River—which supports conservation efforts in the North Georgia Mountains. This collaboration not only . . .
Read MoreTim Flagler Named 2022 Fly Tyer of the Year
Today, Fly Tyer magazine announced that its most prestigious annual award–Fly Tyer of the Year–would go to Tim Flagler of Tightline Productions. Editor Dave Klausmeyer wrote: “Over the past few of years, when communicating with this . . .”
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