1.0Orvis Newshttps://news.orvis.comPhil Monahanhttps://news.orvis.com/author/monahanprich600338<blockquote class="wp-embedded-content" data-secret="KqWjRD4PsQ"><a href="https://news.orvis.com/fly-fishing/Video-A-Lesson-in-Rod-Rigging-From-Dave-Perkins">Video: A Lesson in Rod Rigging from Dave Perkins</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://news.orvis.com/fly-fishing/Video-A-Lesson-in-Rod-Rigging-From-Dave-Perkins/embed#?secret=KqWjRD4PsQ" width="600" height="338" title="“Video: A Lesson in Rod Rigging from Dave Perkins” — Orvis News" data-secret="KqWjRD4PsQ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); </script> When you work for Orvis, you discover that lots of people have preconceived notions of the company and its owners. Especially in the West, there's an impression that Orvis is somehow "tweedy," upper-crusty, and tradition-bound, and I would guess that most people who believe this also assume that Orvis executives are the kinds of guys who only fish with guides on private waters. I mean, they may fly-fish, but surely they're not . . .https://farm8.staticflickr.com/7215/7106686497_a7fb120337_n.jpg